At an airport, communication is key to keeping operations running like clockwork. With tight schedules, strict safety protocols, and constant operational shifts, an airport operates under immense pressure, where it is therefore crucial that every piece of information is effectively communicated. At the heart of its operations is a dedicated team working relentlessly to deliver an exceptional experience for every passenger. Benjamin Lee Jie Ming, Changi Airport Group (CAG) Undergraduate Scholar, understands this well.

Currently pursuing a Communication Studies degree at NTU, Benjamin’s fascination with aviation began in childhood, sparked by his curiosity about the behind-the-scenes operations that ensure air travel runs without a hitch.

Today, as a CAG Scholar, Benjamin is eager to leverage his strategic communication skills in airport management to elevate the passenger experience at one of the world’s most renowned airports. For him, the road ahead is not just about conveying messages—it’s also about forging connections that make every traveller’s journey smoother, more efficient, and memorable. He shares more about his journey and aspirations for the future.

How did you discover the CAG Scholarship?

I first came across the CAG Scholarship through BrightSparks while researching different scholarship opportunities. Additionally, I learned more through career talks and networking sessions with seniors who shared their positive experiences with CAG.

What made it feel like the right fit for you?

Beyond the financial support, what drew me to the CAG scholarship was the strong emphasis on professional development and mentorship. The opportunity to work in a dynamic environment that values innovation and excellence resonated with my aspirations. I was also excited about the diverse career pathways, which allow scholars to contribute meaningfully to CAG’s mission.

Looking back on your application process, what’s one moment that stood out to you?

One memorable aspect of my application process was the interview stage. Despite it being held virtually (in 2021 due to circuit breaker measures), the panel was highly engaging! Rather than just assessing my qualifications, they genuinely wanted to understand my aspirations and how I envisioned contributing to CAG. The discussions went beyond standard questions, delving into my views on airport innovations and passenger experience.

What forms of support did you receive through the CAG Scholarship?

The CAG Scholarship has provided me with financial sponsorship, internship opportunities, and mentorship from experienced professionals. The networking sessions and career guidance have also been invaluable in helping me shape my career goals and develop industry-relevant skills.

Why did you choose to pursue Communication Studies at NTU, and how does it align with your future at Changi Airport Group?

I chose Communication Studies because I believe that strong communication is crucial in the aviation industry, where branding, public relations, and stakeholder management play a significant role in shaping the passenger experience. The programme’s emphasis on digital media, corporate communications, and crisis management aligns well with the challenges faced in the aviation sector.

With CAG’s focus on passenger experience and innovation, my training in strategic communication will allow me to contribute meaningfully across different business areas at CAG.

Tell us about your internship role at CAG and how it contributed to your professional growth.

During my internship at CAG, I worked with the corporate and marketing communications team, assisting in media relations, digital content creation, and strategic branding efforts. The hands-on experience gave me insight into how CAG manages its communication strategy on both local and international platforms.

How would you describe the work culture at CAG?

The work culture at CAG is highly collaborative and forward-thinking. Employees are encouraged to share ideas, and there is a strong emphasis on innovation and service excellence. Against the backdrop of a high-stakes industry, the team fosters a supportive environment where learning and growth are prioritised.

What’s one key takeaway from your internship experience?

One of the biggest lessons I learned was the importance of adaptability. The aviation industry is ever-changing, with disruptions requiring quick responses and clear communication. I also gained a deeper appreciation for teamwork as different teams work seamlessly together to deliver the exceptional Changi experience.

What are your career aspirations and how do you plan to leverage the knowledge and experiences you’ve gained to make them a reality?

I aspire to build a career in strategic communications with a focus on enhancing airport branding and the passenger experience. By leveraging my background in communication studies and my experience at CAG, I hope to contribute to innovative storytelling and engagement strategies that strengthen Changi Airport’s global reputation.

If you could give one piece of advice to future CAG scholars, what would it be?

Stay curious and proactive. The aviation industry is fastpaced and requires individuals who are willing to learn, adapt, and think ahead. If you’re passionate about making a real impact, take the initiative to explore different aspects of the industry, network with professionals, and develop both technical and soft skills.