
Enterprise Singapore, formerly International
Enterprise Singapore and SPRING Singapore, is the government agency championing
enterprise development. Its mission is to grow stronger Singapore enterprises,
to drive and sustain Singapore’s economy, and to provide good jobs for
Singaporeans. To this end, Enterprise
Singapore works with committed companies to develop their capabilities,
innovate and transform so that they can expand globally to seize business
opportunities. Enterprise Singapore believes in
grooming “Global Executives” who are bold, enterprising and collaborative
through its global network and myriad of career opportunities.
Developing Business-Savvy Skills
Qiuhan is currently on her second posting
where she is a Development Partner at the China desk. Enthusiastically, she
explains how her role contributes to Enterprise Singapore’s mission. “Our role
as an economic agency is all-encompassing," she says. "We support the
capability development of local companies both in Singapore and overseas, which
in turn supports their internationalisation efforts.
Through quality and standards, we also deepen trust in Singapore’s products and
services and create demand for Singapore companies globally.”
She believes that to succeed
in her role, she must go beyond just textbook knowledge – developing an open and
global mindset is also essential.
Personally, Qiuhan credits her scholarship for providing her with
opportunities to broaden her mindset. The scholarship enabled her to study in
London and California, giving her numerous opportunities to understand
different cultural and business norms while developing networks in the
international community.
“I gained insights into what
makes Singapore attractive to foreign companies and deepened my understanding
of the differences between the East and West. All these enabled me to pitch
Singapore’s advantages effectively and transform local companies such that they
are desirable in the global market,” Qiuhan details.
Nurturing Diverse Enterprises
Her role at the China desk is
meaningful yet challenging. She explains that she works with various industry
clusters to identify and develop value propositions that will make Singapore
companies attractive to the Chinese market. In addition, she is also involved
in facilitating high-level dialogues between Singapore and China, as part of
ESG’s secretariat role to 7 Singapore-China provincial business councils. “With
the formation of Enterprise Singapore, we now serve both SMEs and large
companies alike. The type of assistance they need differs – it could be general
market intelligence, or government support for lobbying or sealing a deal.”
No matter what the company
requires, Qiuhan notes that it is essential that she and her team remain
updated and informed about market trends to provide the latest market intelligence,
especially on policies and political sensitivity in order to best support local
companies.
Exciting and Engaging Future
for Scholars
The most exciting and
rewarding part of her job, Qiuhan shares, is the opportunity to meet and
interact with decision makers of local and foreign companies, as well as
high-level government officials from Singapore and other countries, where she
gets to learn from the brightest and boldest. This, she believes, is something
that fresh graduates rarely encounter in the private sector.
As she looks forward to
scaling new heights, Qiuhan highlights, “Being part of this organisation offers
me an opportunity to not only understand and scale up the capabilities of our
own Singapore companies, but to also witness and explore the vast opportunities
in other countries. You will constantly be challenged, but it will be a
fulfilling journey and Singapore companies will appreciate you for what you have
done for them. Most importantly, you are in the position to contribute to the
molding of Singapore’s economic future.”