As the scholarship and job markets get more competitive, a solid resume or excellent academic transcripts are no
longer easy to depend on to score an interview. This is where a good portfolio
and an online presence can set you apart from other applicants. With many
platforms and social media sites available for free, creating an online profile
and portfolio is easy for anyone to set up. Here are some simple ways to do so.
Create a Detailed,
Professional Networking Profile
Firstly, it is
important to build up a profile and network with friends and people in various
industries to get your name out there. Social networking site LinkedIN is one commonly used platform for
this. Take the time to figure out your goals and future career direction and
translate this information onto your profile, including your education history,
work experience, key skills, and attributes. Be sure to use strong, descriptive
words (but not too many) to showcase your abilities and show prospective
employers what you can bring to the table. Do remember that simplicity is key –
instead of presenting information in chunks, break them down into smaller
paragraphs or bullet points to allow people to zero in on important information
Build Your Own Brand
In the midst of
creating your profile, it would be good to determine your branding so there is
consistency in the way you market yourself and present your information. Find
out what defines you – do you have a branding statement? Ensure it remains the same across your
site, together with a consistent profile photo. This shows prospective hirers
that you are clear in your messaging. More importantly, ensure you also provide
appropriate information, so you leave a positive impression.
Showcase Your Work
on Your Website
Once you have your
profile settled, take the time to create a website to present all the work you
have done in school or in previous jobs – a portfolio. This is very effective
in giving prospective employers an idea of the quality of work you can provide.
Furthermore, especially if you intend to pursue a degree in the creative field,
a portfolio is extremely helpful in increasing your chances. Weebly, WordPress and Wix are some of the easiest sites to build
your portfolios on – and the best part is, most of its features are free!
Be sure to add a
link to your portfolio in your professional profile and vice versa. As soon as
you have got both up and running, and as long as your profile is constantly
updated, you are well on your way to landing your dream job!